PRIVACY POLICY

This Privacy Policy explains how The Smart Marketing People Limited, trading as Kaytoms AI ("we", "us", "our") collects, uses, and protects your personal data when you visit our website, purchase our products, or communicate with us.

Data controller: The Smart Marketing People Limited (Company No. 15622251) Registered office: Lower Basement 23, Clanwilliam Road, Deal, England, CT14 7BX Email: [email protected]

1. Data We Collect

We may collect and process the following personal data:

• Identity and contact data: name, email address, phone number, and billing address, provided when you purchase a product, complete a form, or contact us.

• Transaction data: details of products you have purchased and payment status. Card payments are processed by our third-party payment processors; we do not store your full card details.

• Account and usage data: login activity and progress within our members' area, and how you use our website.

• Marketing data: your preferences for receiving marketing from us, including SMS consent where given.

• Technical data: IP address, browser type, device information, and cookie data (see our Cookie Policy).

2. How We Use Your Data and Our Lawful Basis

We use your data:

• To supply the products you have purchased and manage your account — performance of a contract.

• To process payments (including instalment plans) and prevent fraud — performance of a contract and legitimate interests.

• To provide customer support and respond to enquiries — legitimate interests.

• To send you service communications about your purchase — performance of a contract.

• To send marketing emails or SMS about our products, where you have purchased from us or opted in; you can unsubscribe at any time using the link in any email or by replying STOP to any SMS — legitimate interests / consent.

• To comply with legal and accounting obligations — legal obligation.

3. Sharing Your Data

We share personal data only with service providers who help us run our business, including: payment processors, our website/funnel and CRM platform, email and SMS delivery services, and video hosting/course delivery platforms. These providers process data on our instructions and are bound by data protection obligations. Some providers may process data outside the UK; where they do, we ensure appropriate safeguards are in place (such as UK adequacy regulations or standard contractual clauses).

We do not sell your personal data.

4. Data Retention

We keep your personal data only as long as necessary for the purposes it was collected, including satisfying legal, accounting, and tax requirements. Transaction records are typically retained for six years. Marketing data is retained until you unsubscribe or ask us to delete it.

5. Your Rights

Under UK GDPR, you have the right to: access your personal data; have inaccurate data corrected; request erasure; object to or restrict processing; data portability; and withdraw consent at any time where processing is based on consent.

To exercise any of these rights, email [email protected]. You also have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.

6. Cookies

Our website uses cookies. For details of the cookies we use and how to manage them, see our Cookie Policy at https://kaytoms.com/cookiepolicy.

7. Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page with the date of the last update.

9. Contact

Email: [email protected] Post: The Smart Marketing People Limited, Lower Basement 23, Clanwilliam Road, Deal, England, CT14 7BX